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Thursday, 22nd June, 2023
Bookkeeping 2 (Essay): 09:30 am – 11:30 am
Bookkeeping 1 (Objective): 11:30 am – 12:20 pm
BOOKKEEPING OBJ
1-10 _________________
11-20 ________________
21-30 ________________
31-40 ________________
41-50 ________________
BOOKKEEPING ESSAY
Number 1
(1a)
A joint stock company is a company that has multiple owners, each of whom owns a share in the company and has limited liability for its debts or losses. The company’s capital is divided into shares and held by shareholders, who elect a board of directors to manage the company’s affairs. Joint stock companies can raise more capital than partnerships or sole proprietorships, making them a popular form of business organization for large-scale enterprises. Examples of joint stock companies include multinational corporations like Microsoft, Apple, and Google.
(1b)
(i) Ownership: Private limited liability companies are owned and controlled by a small group of people, while public limited liability companies are owned and controlled by the general public.
(ii) Legal Requirements: Private limited liability companies have fewer legal requirements and are not required to publicly disclose their financial information, whereas public limited liability companies have more legal requirements and must publicly disclose their financial information.
(iii) Size: Private limited liability companies are typically smaller in size and have a smaller number of shareholders, while public limited liability companies are typically larger in size and have a larger number of shareholders.
(iv) Trading of Shares: Shares of private limited liability companies cannot be traded publicly on a stock exchange, while shares of public limited liability companies can be bought and sold by the general public on stock exchanges.
Number 2
Number 3
(3a)
Product marketing is a business function that focuses on promoting and positioning a product or service in the market to attract and engage customers.
(3b)
(i) Advertising: Utilize traditional advertising channels such as print media, television, radio, or outdoor billboards to reach a wide audience. Additionally, consider digital advertising platforms like social media ads, search engine marketing, or display ads to target specific demographics.
(ii) Content Marketing: Create informative and engaging content related to your product through blog posts, articles, videos, infographics, or podcasts. Share this content on your website, social media platforms, and relevant industry publications to establish your brand as a thought leader and attract potential customers.
(iii) Influencer Marketing: Collaborate with influential individuals in your industry or niche who have a large following and engage with your target audience. Partnering with influencers to endorse or review your product can help increase brand visibility and credibility.
(iv) Social Media Marketing: Leverage popular social media platforms like Facebook, Instagram, Twitter, or LinkedIn to promote your new product. Create compelling content, run targeted ads, engage with your audience, and encourage user-generated content to generate buzz and foster a community around your brand.
(v) Email Marketing: Build an email list of potential customers and existing clients and send targeted email campaigns to introduce and promote your new product. Highlight its features, benefits, and any special offers or discounts to incentivize purchases.
(vi) Public Relations (PR): Reach out to media outlets, bloggers, and journalists to generate press coverage for your new product. Issue press releases, organize press conferences or media events, and offer product samples for review to gain exposure in relevant publications or online platforms.
(vii) Product Launch Events: Organize a launch event or webinar to unveil your new product. Invite industry influencers, customers, and prospects to witness the product firsthand, provide demonstrations, and share its unique value proposition. Offer exclusive discounts or incentives to encourage immediate purchases.
(viii) Referral Programs and Word-of-Mouth: Implement referral programs that incentivize existing customers to refer your new product to their friends, family, or colleagues. Encourage satisfied customers to leave reviews and testimonials, and utilize word-of-mouth marketing to amplify the reach and credibility of your product.
Number 4
(4a)
Product marketing is a business function that focuses on promoting and positioning a product or service in the market to attract and engage customers.
(4b)
(i) Advertising: Utilize traditional advertising channels such as print media, television, radio, or outdoor billboards to reach a wide audience. Additionally, consider digital advertising platforms like social media ads, search engine marketing, or display ads to target specific demographics.
(ii) Content Marketing: Create informative and engaging content related to your product through blog posts, articles, videos, infographics, or podcasts. Share this content on your website, social media platforms, and relevant industry publications to establish your brand as a thought leader and attract potential customers.
(iii) Influencer Marketing: Collaborate with influential individuals in your industry or niche who have a large following and engage with your target audience. Partnering with influencers to endorse or review your product can help increase brand visibility and credibility.
(iv) Social Media Marketing: Leverage popular social media platforms like Facebook, Instagram, Twitter, or LinkedIn to promote your new product. Create compelling content, run targeted ads, engage with your audience, and encourage user-generated content to generate buzz and foster a community around your brand.
(v) Email Marketing: Build an email list of potential customers and existing clients and send targeted email campaigns to introduce and promote your new product. Highlight its features, benefits, and any special offers or discounts to incentivize purchases.
(vi) Public Relations (PR): Reach out to media outlets, bloggers, and journalists to generate press coverage for your new product. Issue press releases, organize press conferences or media events, and offer product samples for review to gain exposure in relevant publications or online platforms.
(vii) Product Launch Events: Organize a launch event or webinar to unveil your new product. Invite industry influencers, customers, and prospects to witness the product firsthand, provide demonstrations, and share its unique value proposition. Offer exclusive discounts or incentives to encourage immediate purchases.
(viii) Referral Programs and Word-of-Mouth: Implement referral programs that incentivize existing customers to refer your new product to their friends, family, or colleagues. Encourage satisfied customers to leave reviews and testimonials, and utilize word-of-mouth marketing to amplify the reach and credibility of your product.
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